Press release 01/08/2008
Digital and offset printing are now united
Dresden (January 8, 2008). SDV – Die Medien AG is integrating the two sectors of offset printing and further processing, which were previously located in the parent company, in its digital printing world SDV Direct World as of 1/1/2008. “As a result, we are bringing two worlds together which have long been associated in daily practice”, explains chairman Christoph Deutsch. The enterprise thus accommodates a transformation that will determine the course of the company for the coming few years.
For a long time now, printing has not been complete when the sheet is ejected from the offset machine. Only the combination with digital printing takes advantage of the entire world of printing and direct marketing: preprinting fixed components and spot colors cheaply using offset printing and individualizing them digitally – from classic laser personalization to highly individualized mailings to magazines that are customized for each reader. “As the market leader in full service providers for variable data printing and direct marketing, we combine all the advantages of offset and digital printing for a cost-optimized, individual sales pitch”, summarizes Deutsch.
