Press release 10/08/2004
sdz Direct World: Well attended at DIMA 2004 in Düsseldorf!
DIMA 2004, International Trade Fair and Congress for Customer Dialog (Düsseldorf, September 27 – 29, 2004), was a full success for sdz direct world.
"Our novelties DirectAd®, the personalized newspaper ad and DirecType®, the first print system-independent image font, proved to be real innovations", enthused Christoph Deutsch, managing director of sdz Direct Word GmbH.
DirectAd® revolutionizes the ad market
The DirectAd® ad, where the attached “tip on card” personally addresses the newspaper subscriber with his own name, was attested excellent performance data in an independent survey by the Siegfried Vögele Institute. Now advertisers, dialog marketing strategists and publishing houses are personally interested in getting to know this novelty that turns a classical ad into a direct marketing tool. Insiders expect DirectAd® to revolutionize the ad market because the automated process is also possible at higher volumes.
DirecType® found great resonance
There was great interest in the DirecType® image font, which can be used to personalize mailings, mouse pads and even calendars by integrating the recipient's name in the image. "We really liked the new DIMA concept with branch- and keynote-related forums dealing with direct marketing topics" was the positive balance drawn by Christoph Deutsch. "Class vs. mass – this seems to describe best the discussions we had with customers and potential customers during the DIMA 2004."
