Press release 07/27/2004
Success impacts personally using digital print: Use DirecType®!
The world’s first software for print fonts for use independent from any proprietary printing systems sets the measure with regard to quality and flexibility for personalized digital print!
(Dresden, dated 2004-07-27) A new innovation brings fresh wind into the direct marketing and digital print branch: sdz GmbH - Direct World has developed a print font software using DirecType® that opens new creative opportunities for individualized customer communications and enhanced added-value potential for digital print.
DirecType® delivers shamelessly realistic motives to paper
A birthday cake including an individualized greeting made of sugar frosting, a personal salute written in caribic sand, a dream car displaying the initials of the receiver on the number plates: DirecType® software combines picture material with high-grade customer data to deliver a brilliant and highly individualized image for any target address. DirecType® offers unlimited freedom of design for strongly attentive and responsive direct marketing action by luckily employing different methods for picture composition and font generation, and using various functions.
Receiver names and individual text elements may be combined by employing DirecType® with all digital print products, such as those imported from all state-of-art data bases (e.g. Excel. Access). Fantasies are unlimited – for post cards, mailings, or letters in a clouded sky, soccer fans that hold signs high, or individualized messages contained within the smoke of a fine Havana cigar.
DirecType® - a software for all digital print systems
DirecType® is an OEM independent software, and compatible to all digital print systems, for example to Hewlett Packard, Nexpress, Xerox, Océ, or Xeikon.
The benefits are evident: DirecType® enables maximum flexibility for production and safety of investment, even if the print system is changed.
DirecType® - more profits for every item printed
DirecType® is the direct way into the dynamically growing market of personalized print products for suppliers of digital prints products, which is employed by over 100,000 companies of all sizes and branches throughout Germany, the tendency is even accelerating! Significantly higher revenues are achieved by enjoying the added value attained by personalization compared to contemporary print jobs. This is achieved at nearly the same costs as before, as no further costs or volume-contingent royalties are due upon purchase of the software.
DirecType® - a perfect solution delivered in two versions
DirecType® is available in two program versions for the start-up sales date. Both versions offer all functionalities of the program. The greater professional package includes a variety of design ideas, picture and font templates extra.
