Press release 06/02/2006
DirecType® enters new markets with ExpoPrint and All in Print China
After successful participations at exhibitions in France (Intergraphic), Great Britain (IPEX) and the USA (On Demand), DirecType® continues to expand its worldwide operations. From May 31st to June 6th of 2006 innovative solutions for image personalization will be shown at ExpoPrint, booth #G41. The exhibition takes place at the Transamérica Exhibition Center in São Paulo (Brazil) and is geared towards the Latin American graphic market.
Today companies all over the world use the DirecType® technology to create motifs for advertising materials that receivers will certainly bear in mind. In order to offer users and customers competent contact persons nearby as well as support in the national language, DirecType® finds partners who enhance the worldwide distributor network. Since April the Mexican company iStrategies is successfully operating as a new reseller. The innovative product range of DirecType® combined with iStrategies market contacts as well as specialized knowledge in the field of software and IT will disseminate the unique image personalization technology in these countries.
On the other side of the globe All in Print China 2006 provides an excellent platform to demonstrate image personalization for creative direct marketing campaigns to the Asian market. All in Print China is scheduled for June 14 to 17, 2006 at the Shanghai New International Exhibition Centre. Visitors to the DirecType® booth #W1B103 can learn more about the software and services that make advertising material like direct mail, calendars, postcards or e-mailings more emotional and captivating. Attendees will also have the chance to receive their very own present – of course an image including their names in Chinese characters.
