Press release 03/31/2005

www.directype.org online platform thrills with NAME in the IMAGE

Simply test DirecType® personalization online now!

(Dresden, March 31, 2005) This is what designers and direct marketers have been waiting for: Individually designed image fonts on any type of background for postcards, mailings, calendars, posters, mouse pads and e-cards are now available online – turning them into highly personalized means of communication and advertising.

DirecType® now also combines background images and image font elements into new and astonishingly realistic images, even online. Turn the name of your customer into clouds scudding through the sky, herds of sheep grazing on succulent pastures or air bubbles floating through the ocean – nothing is impossible. With the launch of the www.directype.org online portal, sdz Direct World gives all registered users access to the world of pictures.

The web site provides a choice of DirecType® backgrounds, image fonts and motifs that can be easily printed on any printable medium or sent as an e-card. But you can also create your own motifs with DirecType® in no time at all: a thrill for photographers, graphic designers, print and copy shops as well as direct marketing people.

DirecType® also lets you attach personalized images to an HTML newsletter; large volumes are available via the www.directype.org service. Presenting DirecType® technology on a company web site is another attractive tool for personalized customer communication.

DirecType® maintains a constant dialog with the user community

The clearly structured www.directype.org web site aims at being more than just an image database for personalized image fonts. Not only does it provide in-depth user information regarding areas of application and motifs, it also offers an exchange platform.

Those who want to use DirecType® for stunning printed matter, direct marketing, e-publishing or other communication projects or to search for print shops, direct marketing agencies or graphic designers working with DirecType® software can join the “DirecType® Community” and stay in contact.

The virtual shop of www.directype.org will soon offer many products related to DirecType®. Motifs, image fonts and background can be selected, purchased and also sold on this platform.